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Poop Like a Champion

Make your poops great again!

Project overview
We embarked on a design journey to elevate the brand's identity and establish it as the foremost provider of natural grain goodness. Our mission was to encapsulate the essence of this remarkable brand, striking a harmonious balance between playfulness and sophistication. Our ultimate goal was to create a visual masterpiece that not only captures attention but also effectively communicates the product's dedication to digestive wellness in a lighthearted and engaging manner.
Poop Like A Champion, USA
Good old notebook sketching, Photoshop, Illustrator, After Effects, Procreate, Adobe XD, HTML, CSS
Scope of Work
Brand Strategy, Messaging, Logo, brand & Identity System Design, Web Design and Development, Merchandise and Packaging Design, Social Media and Email Campaign, Motion graphics and animations, Digital and Printed Marketing Assets
Our challenge
A true champion of healthy food choices and vibrant living. Through vivid colors, contemporary typography, and amusing graphics, the brand weaves an engaging narrative that connects deeply with the community.
Birth of Poopius Maximus - brand mascot
We aimed to embody the brand's strengths through a funny and recognizable figure exuding a strong attitude and a healthy appearance, and this is precisely what our mascot design delivers. In this presentation, we take you through the journey from the initial sketch to the final rendering, showcasing various adaptations and variations that make it suitable for every product and usage.

Allow us to introduce a character that perfectly embodies our brand's essence. Ladies and gentlemen, Poopius Maximus!
Ultra fiber cereal package
Furthermore, the resounding success of Poop Like a Champion can be attributed to its commitment to exceptional quality and unmatched originality, setting it apart as a true standout among competitors in the healthy cereal market.

Driven by a steadfast objective to cater to the evolving preferences of health-conscious individuals, we undertook a captivating journey, utilizing the Poop Like a Champion brand to deliver a humorous and genuine narrative that celebrates the essence of natural grain goodness. Through an artful integration of humor and honesty, we strived to establish an authentic connection with our audience, empowering them to make informed and healthier choices while savoring a delightful and nutritious cereal experience.
Super senna tea package
With a firm commitment to maintaining a consistent and engaging identity, our tea product embraces the essence of Poop Like a Champion's story of natural goodness. By weaving together the delightful flavors of senna leaves and peppermint, we craft an authentic and refreshing tea experience that aligns seamlessly with our beloved cereal line. 

This harmonious continuity extends to the brand elements and graphic styles, ensuring a seamless and powerful visual representation that resonates with our audience.
Super fiber gummies package
Google & Amazon ads
Website design & development
In addition to the captivating story of our champion and his natural goodness products, we developed a distinctive one-page website, designed to stand out and captivate with its creativity and product presentation. By infusing the website with humor-filled copywriting, a unique blend of graphic elements, and eye-catching mockups showcased on a golden pedestal, we succeeded in creating an online platform that deeply resonated with our audience.
The remarkable impact was evident as online sales skyrocketed in the subsequent quarter. The website not only delighted customers but also played a pivotal role in enhancing brand recognition and loyalty. Throughout this creative digital platform, we elevated the brand's image and forged a stronger connection with our audience, reinforcing our position as a champion in the market of natural goodness products.
Project summary
The visual identity speaks volumes about the transformative power of ultra fiber, promoting vitality and well-being. With every element, it champions wellness and a zest for life, making a lasting impact on all who encounter its uplifting presence. This brand proudly stands as a beacon of modernity, inspiring a bright and refreshing future that encourages healthy living and positive choices.
Let’s work on your brand together!
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Our journey reached its culmination when the brand was sold successfully, achieving the ultimate goal we had pursued throughout our three-year involvement in the project. With the remarkable efforts of our dedicated team and consultants, we moved Poop Like a Champion to new heights, solidifying its position as one of the most recognized brands in the healthy food category on Amazon in the USA.

Throughout the transformative process, we promoted the brand, infusing it with our expertise and passion. Our unwavering commitment to excellence and strategic approach contributed to the brand's growth and recognition in the highly competitive online marketplace while watching the brand become a real household name.
Let’s work on your brand together!
Contact us