We use researches from neuroscience, focus groups, and the latest AI software to deeply understand our clients' needs and create designs that cater to their subconscious, conscious, and emotional decision-making processes.
But, how exactly do we do it?
We focus on
knowledge and experience.
Our Tech
Our tech combines predictive and deep diagnostic capabilities to yield powerful and actionable insights that give you the leading edge in achieving the most ambitious goals.
- EEG
- Eye tracking
- AI Softwares
With an extensive dataset of eye movements and brain responses based on consumer neuroscience studies, we have developed accurate models that predict human behavior in seconds.
Focus landscape
We focus on the user-experience and customer acquisition so our clear goal is the growth of your business through high-end design and experience.
Methodology
- Analyze
- Gather informations
- Identify and Understand
pain points - Solutions
- Implementation
Our data
We gather, analyze and use the data exclusively with the aim of making your product better and your customer satisfied.
We are not an agency that is gonna make something you like.
Rather we will use our experience, expertise and tools to measure, prepare, analyze and implement design solutions that your customers will appreciate and make their journey on your platform easy and enjoyable.
Get in touchWhat do we measure?
Your customer journey
To maximize creative impact, it is crucial to measure attention and engagement. By doing so, you can ensure that your creatives deliver desired outcomes without exhausting your budget on A/B testing. Optimize your creatives and assets comprehensively, spanning from ads to websites, to enhance their effectiveness across multiple platforms. Drive conversions by incorporating more powerful images and videos that captivate your audience. Finally, eliminate guesswork from your design processes and make informed decisions based on data-driven insights.
Memory
Long-term memory, from a neuroscientific perspective, involves information stored in the brain for extended periods, potentially lasting decades. Our focus is on encoding new information rather than the existing contents of memory.
Memory, both conscious and subconscious, informs decision-making in the brain. Consumer choices are influenced by brand-related memories created through experiences, events, or advertising. If information isn't stored in memory, it's unlikely to affect behavior.
Memory, both conscious and subconscious, informs decision-making in the brain. Consumer choices are influenced by brand-related memories created through experiences, events, or advertising. If information isn't stored in memory, it's unlikely to affect behavior.
Emotional intensity
For example, colors significantly impact our emotions and behavior. For instance, the color red is associated with excitement and passion, while blue is often associated with trust and stability. By understanding these emotional responses, we can create designs that evoke the desired emotions and connect with our clients' target audience.
Decision making
Neuro-marketing studies have shown that our subconscious brain plays a significant role in decision-making, and that emotions and feelings often drive these decisions. By examining and understanding the subconscious decision-making process, we create designs that resonate with consumers on a deeper, more emotional level.
Gain insights into how we collaborate with our clients to gauge, anticipate, and influence their design and marketing initiatives through a deep comprehension of the subconscious encounters of their consumer audience.
Check out our work