Zitros is a family business with more than 20 years of experience in water treatment, designing and installing filtration systems for homes, industry, and other professional environments. With more than 3,000 systems delivered, the company has built its position around engineering expertise, execution, and solutions.
Our engagement grew far beyond redesigning a single brand. Together with Zitros, we developed a complete brand ecosystem capable of separating very different audiences, products, and commercial models under a clear strategic structure. Zitros remained the established authority for professional and industrial water treatment, while other brands were created for the consumer and family market, B2B filtration materials and consumables, and premium product brand for contemporary home water systems.
The objective was to take more than two decades of technical expertise and transform it into a modern brand system capable of serving households, enterprise clients, distributors, and premium consumers without diluting the authority of the original business.
The Zitros website had to communicate two qualities simultaneously: the technical credibility of a company trusted with serious water treatment systems and the accessibility required when speaking to homeowners making an unfamiliar purchase decision.
Growww created a completely new visual direction around clean water, engineering precision, real installations, and people behind the company. Authority became a central part of the visual hierarchy. More than 20 years of experience, thousands of delivered systems, the internal team, regional operations, client references, case studies, technical knowledge, and real installations are brought forward as evidence behind the brand. The result is a significantly more premium digital identity that makes a technically complex industry understandable without simplifying the expertise behind it.
The new Zitros platform was developed in Webflow as a scalable commercial and content system rather than a static corporate website. Reusable components and structured templates allow a large number of products, professional systems, applications, case studies, educational content, and conversion points to coexist while maintaining consistent design standards.
Responsive behavior was carefully developed across desktop, tablet, and mobile, particularly because product pages contain significant amounts of technical information, benefits, pricing, specifications, and lead generation elements. The architecture, advanced CMS and Webflow user friendly interface also gives the Zitros team considerably more control over ongoing website administration and future expansion.
Moving an established company with years of online history from WordPress required more than rebuilding pages in another platform. The migration was planned around preserving the value already accumulated through existing content, URLs, product pages, and educational articles while introducing an entirely new structure and experience.
Existing content was reorganized around the new information architecture, with redirects and SEO fundamentals considered as part of the transition. Zitros already had an extensive educational footprint, and preserving that knowledge base was important both for search visibility and for positioning the company as an authority.
The result was not simply WordPress content transferred into Webflow. It was a controlled migration into a cleaner, faster, and significantly easier to manage digital system built around the company's future structure.
Behind the website, we implemented a custom CRM environment designed around the actual Zitros sales process. Water treatment is rarely a conventional one-click purchase. A lead can represent anything from a household looking for drinking water filtration to a factory requiring a completely engineered treatment system, so context and qualification are essential.
Website inquiries are therefore connected to a structured sales workflow where prospects can be captured, categorized, followed up, and moved through the pipeline. This turns the website into an operational lead-generation system rather than a digital brochure.
The CRM also provides the foundation for advertising and campaign activity, connecting acquisition with the sales team and making it possible to manage increasing lead volume without losing visibility over individual opportunities.
Aqua Protekt was created to solve a strategic positioning problem. Zitros had expertise across both industrial and residential filtration, but communicating to families and enterprise buyers under the same identity made consumer marketing unnecessarily broad. Aqua Protekt became a dedicated home water filtration brand, allowing communication to focus entirely on households, everyday water quality, health, convenience, and family needs.
Growww created the logo, complete visual identity, design system, and brandbook, establishing a friendlier and more consumer oriented expression while retaining the credibility expected from serious water treatment technology.
The complete Webflow website was designed and developed with a turnaround of only 10 days. It was built specifically around performance marketing and lead generation, with clear product presentation, conversion focused content, and direct paths from advertising campaigns into consultation and sales.
Beyond the website, we developed the supporting commercial ecosystem, including custom CRM integration, graphic materials, brochures, campaign assets, and ongoing media buying support. Aqua Protekt therefore launched as a complete market ready brand rather than simply a new logo attached to an existing product category.
Purens was developed for an entirely different audience within the same industry. The brand focuses on replacement and filtration materials for professional and B2B partners, including different types of resins and related consumable materials used within water treatment systems.
Because the buyer, purchasing logic, and product relationship differ significantly from residential filtration, Purens required its own identity. Growww developed the brand from the ground up, including the logo, visual language, design system, and comprehensive brandbook.
Packaging became a particularly important part of the identity. We created a packaging system capable of organizing multiple technical products and variants while maintaining immediate brand recognition. The objective was to make a traditionally utilitarian B2B category feel organized, professional, and commercially mature, giving Purens an identity capable of scaling as the product portfolio expands.
Doma represents the premium side of the ecosystem. It was conceived as a contemporary brand for premium home water systems, filters, components, and complete solutions, shifting the conversation from filtration equipment toward the experience of having better water integrated naturally into everyday life.
Growww developed the Doma story, positioning, logo, visual identity, and complete brandbook around that idea. The identity was intentionally designed to feel closer to a premium home and lifestyle product than conventional technical equipment, creating greater emotional value around something traditionally purchased almost entirely through specifications.
That thinking extends directly into packaging and label design. Every physical touchpoint was treated as part of the product experience, giving the system a recognizable shelf and installation presence while maintaining the technical credibility inherited from decades of water treatment expertise.
Doma demonstrates how the knowledge behind Zitros can be translated into a completely different consumer proposition without losing the engineering foundation that makes the product credible.
What started with a long-established family company ultimately became the development of an interconnected brand ecosystem.
Growww helped translate more than 20 years of Zitros expertise into four clearly positioned identities serving different parts of the water treatment market. Zitros carries the authority of the original company and its professional and industrial capabilities. Aqua Protekt creates a focused route to the household market. Purens gives B2B materials and consumables their own commercial identity. Doma transforms premium home filtration into a design and lifestyle proposition.
Across branding, brandbooks, packaging, Webflow platforms, WordPress migration, SEO, CRM, performance marketing, social media, brochures, graphic design, and ongoing digital communication, the objective remained the same: build an infrastructure capable of turning established industry knowledge into the next generation of the business.
