When a brand is built around a person, credibility is everything.
But when that person is an innovator, educator, and therapist like Zan Vulić, the brand also has to feel modern, expert-led, and emotionally intelligent.
Migrate from a rigid WordPress site to a fully dynamic Webflow experience—while simultaneously rebranding, rewriting, and rebuilding the entire digital journey for trust, authority, and lead generation.
We delivered a complete web transformation: strategy, copy, funnel logic, VSL, UX, and Webflow development—designed to hold attention, build credibility, and drive action.
We elevated the brand from “personal therapist” to “recognized medical innovator.”
New visual identity anchored in clean medical minimalism
Soft but confident color palette (cool greys, trust-driven tones)
Expert image positioning: Zan as the authority, not just practitioner
Layout hierarchy designed for credibility + curiosity balance
Our UX was led by one core principle:
Keep trust high, and curiosity alive.
Structured scroll pace that guides user without friction
Authority placement through testimonials, results, method validation
Content block flow designed to lead gently into action
Key CTAs placed where emotional readiness peaks
Scroll → VSL → quiz/lead form flow for highest engagement
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We scripted and produced a short-form video sales letter that connects emotionally and educates fast:
VSL built around patient pain → transformation vision → credibility proof
Shot in controlled studio lighting for clean, clinical feel
Embedded seamlessly into scroll experience
Integrated logic for post-video CTA routing (quiz/contact)
We migrated from WordPress to a faster, cleaner, CMS-ready
Webflow build:
Fully responsive, scroll-smooth layout
Built-in CMS for testimonials, cases, articles
Advanced form routing for lead segmentation
SEO-structured site architecture
Lottie-based micro-animations to increase perceived fluidity
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Zan Vulić was already a leader in his field
but his old site wasn’t reflecting the expertise, innovation, and emotional power of his method.
We rebuilt his brand digitally:
A clean, professional, emotionally-driven Webflow site that builds trust, keeps users engaged, and turns cold visitors into qualified leads.
This wasn’t a landing page.
It was a fully choreographed conversion experience—designed to scale the impact of Balkan’s #1 neuro-reflex therapist.
