PTD Fitness
How GROWWW Transformed the UAE’s #1 Mobile Training Brand Into a Conversion-Driven Transformation System
Project overview

When PTD Fitness—the UAE’s #1 mobile personal training company—came to us, they weren’t just asking for a new website. This was a legacy upgrade.

We had already built their previous site 5 years ago, which ranked #1 on Google for “personal trainer Dubai” and helped generate over $3M in sales last year alone.

But PTD was entering a new phase:
They were no longer just selling sessions.
They were building a category-dominating transformation system.
To get there, they needed a fully integrated growth engine—where copy, funnel, ads, CRM, and Webflow design all worked together to convert cold traffic into high-ticket clients at scale.So we rebuilt everything from the ground up.

Client
PTD Fitness
Technologies
Figma, Webflow, HubSpot CRM, Clarity, Hayros
Scope of Work
Full brand messaging revamp & strategic site architecture, High-converting UX & copy-driven web design, Custom Webflow development optimized for performance & funnel logic, Creation of multiple funnel types: advertorials, landing pages, quiz funnel, VSLSmart routing logic with Thank You Page variants(pixel vs non-pixel), Implementation of GROWWW CRM psychology to ensure zero lead loss, Production of VSL video & ad creatives based on transformation triggersAdvanced pixel filtering to retarget only high-quality leads
The mission

PTD Fitness was already the UAE’s most dominant mobile personal training brand—but founder Miloš had a bigger vision:
“We’re not here to build a training business. We’re building the world’s most elite transformation system.”
To get there, PTD needed a category-defining website, funnel, and conversion machine—one that positioned the PTD System™ as the solution, not the trainers. We helped them build it.

Strategy: System > Sessions

This wasn’t about “looking better.”
It was about positioning PTD as a premium transformation system, not a collection of trainers.We engineered every line of copy, every pixel, and every page interaction to drive trust, authority, and conversions.

Phase 1: Performance Copy That Builds Authority & Converts

We rewrote the full site, building around PTD’s brand promise of certainty and life transformation.

Reframed core message: “You’re not buying sessions. You’re buying certainty of transformation.”

Showcased social proof across every scroll (video, client stories, transformation photos).Built in trust elements and content designed for both performance and SEO.

Phase 2: Funnel Architecture Built to Qualify & Convert

We didn’t just build landing pages.
We engineered an entire user journey that filtered, qualified, and routed leads intelligently.

Traffic was split between advertorial pages, VSL funnels, and custom landing pages.

All funnels routed to a dynamic quiz, followed by different thank you page variants depending on quiz answers.

Pixel filtering logic ensured only qualified leads were tracked, increasing ad efficiency and lowering cost-per-sale.

Phase 3: VSLs & Ads Engineered to Sell the System

We applied GROWWW’s proven video-selling framework to build a conversion-first VSL, supported by insight-driven ad creatives:

A VSL that communicates emotional pain, transformation vision, and urgency.

Ad creatives rooted in real client psychology, not guesses.

Multiple thank-you page variants: some with pixel, some without—so only qualified users re-enter the funnel.

Phase 4: Webflow Dev & Custom Design That Elevates the Copy

Design was not decoration.
We used custom design and development purely in the service of the copy and funnel strategy.

Entire site built in Webflow, fully custom.

Page architecture focused on speed, structure, and funnel performance.

Design reinforced high-status branding and user trust at every stage.

Project summary

PTD Fitness came to us with a bold vision: evolve from a top-performing personal training brand into a system-driven, category-dominating transformation company.
We rebuilt their digital presence from scratch—integrating conversion copy, funnel strategy, CRM psychology, pixel filtering, and performance-driven Webflow development.
From quiz funnels and VSLs to smart Thank You Page logic and high-authority content architecture, every asset was engineered to attract, qualify, and convert high-ticket clients at scale.

The result?
A 3X increase in sales in just 30 days, clean lead data, and a brand that now sells the PTD System™—not sessions.

This isn’t a website.
It’s a growth machine that’s scaling PTD toward its goal of becoming the #1 transformation brand in the GCC—and beyond.

Let’s work on your brand together!
Let’s create brands!
Need expert help scaling your brand, optimizing your growth engine, or launching your next big move?
Need expert help scaling your brand,
optimizing your growth engine, or launching your next big move?
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