NOMAD is the world’s first smart exploration rover developed by Eurasian Resources Group, designed to transform early stage mineral exploration. Unveiled at the Future Minerals Forum in Saudi Arabia, the rover represents a major technological leap in how geological sampling is performed, replacing slow, manual, and high risk fieldwork with autonomous, data driven exploration.

Growww was engaged to create a high end video product presentation for the official summit unveiling. The audience included global mining executives, government representatives, and strategic partners, which meant the presentation had to communicate complex technology with absolute clarity, authority, and visual precision.

Our role covered creative direction, 3D modeling, and full video production. The objective was not only to show what NOMAD is, but to explain how it works, what makes it different, and why it represents a fundamental shift in exploration methodology. This required close collaboration with both the client and the engineering and production teams responsible for building the rover itself.

From the outset, the challenge was to translate highly technical engineering into a compelling and understandable visual story. The creative direction focused on positioning NOMAD as a breakthrough tool rather than a conceptual prototype. Every scene had to reinforce credibility, robustness, and real world applicability.

We worked closely with the client and the technology development team to deeply understand the rover’s mechanics, sensors, autonomy, and operational logic. This collaboration ensured that the narrative was technically accurate while remaining accessible to a non engineering audience. The story structure was built around three core questions: how NOMAD operates, what capabilities it introduces, and why it fundamentally improves exploration efficiency and safety.

High fidelity 3D modeling and scene & environment build was a central part of the project. The rover was created in detail to accurately represent its physical structure, mobility system, sampling mechanisms, and sensor layout. This allowed us to visually demonstrate functions that would otherwise be impossible to show in a live environment.

Through controlled camera movement and precise framing, the visualization highlights key technical features such as terrain navigation, automated sampling, and data collection processes. Internal components and operational sequences were visualized in a clear and educational way, helping viewers understand both surface level behavior and underlying functionality.

The visual language was clean, high tech and industrial, avoiding unnecessary cinematic effects. The focus remained on realism, scale, and mechanical logic, reinforcing trust and seriousness.

This project required tight coordination between Growww, the client, and the engineering teams behind NOMAD. Continuous feedback loops ensured technical accuracy, narrative clarity, and alignment with the strategic message ERG wanted to deliver at the summit.

The collaboration was intensive and iterative, with multiple validation stages to ensure that the final presentation reflected both the technological achievement and the strategic importance of the rover.