When new owners took over Hotel Vrujci, they weren’t just renovating rooms — they were reviving a legacy.
This iconic thermal spa hotel had history, recognition, and loyal guests.What it didn’t have? A brand, website, and booking system built for the modern wellness traveler.
GROWWW delivered a complete end-to-end transformation:
From visual identity and offline materials to a conversion-driven website, integrated OTA booking engine, SEO content, and full CRM automation.
We redefined Hotel Vrujci’s brand identity to reflect its healing thermal waters and serene spa experience:
Logo redesign inspired by flowing water symmetry and wellness calm
Color system centered on soft blue hues and mineral tones
Typography mix of classic elegance and clean readability.
Design applied across all materials:
In-room brochures
Pool & spa signage
Restaurant & bar menus
Promo leaflets and visitor info.
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The new website was built with two goals:
Communicate modern wellness luxury
Drive direct, on-site reservations
Fully custom WordPress build with smooth UX flow
Homepage designed as scroll-based brand journey
Room types, spa info, dining, and offers clearly separated
Booking CTAs placed contextually throughout experience
Mobile-first optimization for booking on the go.
We fully integrated OTA Sync into the website — a next-gen hotel booking & property management system — to maximize conversions and control the user experience.
Seamless, Native Booking
Booking engine embedded directly into hotel site (no external redirect)
Fast, user-friendly interface aligned with site design
Enables pixel tracking, retargeting, and scroll-triggered event capture
Real-Time Rates, Upsells & Add-ons
Live inventory management synced with major OTAs (Booking.com, Airbnb...)
Add-ons like breakfast, massages, parking configured via OTA dashboard
Multi-language and mobile-read.
CRM-Ready Data Sync
Integrated with guest CRM: new leads, past visitors, and loyal guests all flow into a unified system for remarketing and newsletter targeting
We performed a full technical SEO audit before launch, then aligned all content with user search intent:
Keyword strategy aligned to local travel & wellness intent
Optimized metadata, H-tag hierarchy, and URLs
Custom SEO-optimized copy for all rooms, spa services, offers, and policies
Local SEO setup for maps, reviews, schema, and contact structure
To ensure long-term guest loyalty and communication, we deployed a custom CRM system:
Connected directly to OTA Sync and website forms
Captures leads from bookings, interest forms, newsletter signups
Segment-based email flows for new guests, returning visitors, and offers
Easy campaign execution through Mailchimp with full analytics.
Hotel Vrujci had a rich tradition and strong recognition, but it lacked the digital infrastructure to thrive in today’s hospitality market.
We delivered a complete transformation – from a refreshed visual identity and branded offline materials, to a high-converting website with seamlessly integrated OTA Sync booking and a CRM system unifying all guest touchpoints.
Guests can now book faster and more intuitively, while the hotel retains full control over data, communication, and upselling opportunities.
SEO optimization and advanced tracking ensure a steady flow of new visitors and precisely targeted campaigns.
The result is a hotel that doesn’t just look modern – it operates as a fully equipped digital hospitality ecosystem, built to scale and grow.
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Hotel Vrujci was a legacy hospitality brand with rich tradition — but lacked a digital infrastructure built for modern growth.
We led a full rebrand and rebuild:
From print materials to CRM logic, OTA-powered booking, and conversion-first UX, GROWWW transformed the hotel into a high-performing wellness destination — both online and offline.
Beautiful branding, seamless booking, measurable performance.
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